Challenge

Optimizing marketing and advertising to fuel the organization’s ability to meet its goals

Solution

A fact-based Strategic Marketing Plan and seamless implementation, inclusive of

• Research and analytics
• Brand Repositioning
• Smart Ad Campaign^TM with A/B testing real-time optimization
• Search Engine Marketing (SEM), digital ads and retargeting

Results

Exceeded conversions from prior efforts

Achieved 2x CTR, with 5x more efficient CPM and 42% reduction in CPC