Challenge

Protecting sales amid the Covid-19 pandemic

Solution

A bilingual Smart Ad Campaign^TM to expand the consumer base and drive the path to purchase via drive-thru and online ordering

• An ubiquitous, pliable, big idea to engage Non-Hispanic and Hispanic audiences
• A/B testing and real-time optimization

Results

Sales growth despite the pandemic

2x reach targets, +42% unique new users, +171% time spent on site