Lynwood Unified
School District
School District
Securing an unprecedented
$250MM to make
Lynwood whole
$250MM to make
Lynwood whole
Work
Case studies
strategy
creativity
communications
Challenge
Securing funds in California’s state budget to rebuild Lynwood High School at Imperial, following the unprecedented 33 ton collapse of its classroom building
Solution
Turn-key strategic communications to raise awareness and engage government officials into supporting the assignment of state funds, complete with planning and implementation
Communications strategy and thought leadership focused on making Lynwood whole so that it youth, comprised of 99% students of color, could have access to a better education and a more prosperous future.
A series of mini documentaries for government officials and the media to understand the story of the collapse and its impact on the district’s underserved youth with the objective of compelling them to actively support funding.
Press announcements and press releases.
Press conference.
Collateral materials
Microsite
Results
Secured an unprecedented $250,000,000 in state funding to rebuild and reinstate Lynwood High School at Imperial.
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